Clear Stay Properties
Located in Austin, Clear Stay Properties is a burgeoning startup in the realm of short-term rental management. Recognizing the need for a robust brand identity to attract potential leads, they sought a seasoned designer to lay the foundation of their brand.
Website, Logo, Graphic Design, Social Media
CLEAR AND CONCEISE
The project's scope spanned from logo creation to website development, and from social media strategy to comprehensive campaigns.
The founders were clear in their vision: a brand that embodied clarity, professionalism, yet exuded warmth and friendliness. The directive was to prioritize vibrant interiors over human elements in their imagery.
Given the rising popularity of short-term rentals (akin to Airbnb), there was a keen interest in branching out into niche-specific sub-brands.
Collaborative discussions with the founders culminated in a content strategy tailored for social media to enhance lead generation and bolster their following. Drawing inspiration from iconic brands like FedEx, my design approach for the logo and color palette aimed at simplicity and directness. Each sub-brand received its own distinguishing hero color, resonating with distinct themes such as guest experience, technology, and marketing.
Opting for Squarespace for website development ensured that even those without design expertise, like the founders, could effortlessly update content and maintain an active blog.
