IBM Design
Diving into the rich tapestry of IBM's illustrious design journey over the past century, this feature casts a spotlight on the company's unparalleled contributions to the design world.
Concept, Video Editing
Defining Design Through the Ages
Rooted in the profound insights of Rand Paul, who ushered in an era of transformative design at IBM, the narrative unfolds a legacy that has reshaped our everyday experiences.
The creative conception behind this presentation was born out of reverence and wonder. The objective was to not merely celebrate the milestones IBM achieved but to accentuate the subtle, often overlooked revolutions they introduced into our daily lives. These innovations, like the advent of the first modern typewriter, the pioneering ATM, and the groundbreaking personal computer, might seem commonplace today, but each marked a seismic shift in design thinking and its impact on society.
This visual narrative, while commemorating IBM's design triumphs, serves as a poignant reminder of the transformative power of design and innovation. It’s a tribute to a company that has always been at the forefront of marrying form with function, and a homage to the visionary Rand Paul, who encapsulated this ethos in his transformative work at IBM.