Designs for health

To create an effective concept, understanding the product in-depth was essential. Diving into its unique selling points, I discovered that while many bone broth proteins on the market merely add collagen to the protein mix, making them subpar, "PurePaleo" is different. It boasts not only complete proteins but also specific amino acids tailor-made for collagen support, beneficial in reinforcing connective tissues.

It was this revelation that sparked an innovative idea: Why not visualize these essential amino acid bands akin to the strings on a musical instrument? Think of them as the harmonious notes that make up the symphony of a robust protein blend. The key amino acids - proline, hydroxyproline, and glycine - serve as the core notes in this symphony.

Drawing inspiration from my old chemistry textbooks, I delved into understanding the structural composition of these amino acids. Once I deciphered their molecular makeup, it was a meticulous task to seamlessly integrate them into the design grid.

This concept not only served as a visually striking backdrop for the product, but it also introduced a fifth element: the science behind the collagen. By intertwining chemistry with creativity, I aimed to craft an idea that wasn't confined just to this product but could be a thematic thread for other "Designs for Health" products, offering a cohesive brand narrative.