Creative Direction for Complex Brands
I turn scattered brand efforts into strategic systems that drive clarity, consistency, and business growth across teams, markets, and channels
Expertise
Redesigned Lenovo’s APOS brand from the ground up from brochures and guidelines to a full new website. Focused on simplifying navigation, aligning internal stakeholders, and building an identity that reflects Lenovo’s enterprise ambitions.
Brand + UX Direction for an Enterprise Product Division
Lenovo
Reimagining APOS
Designed a modular, scalable email design system for SAP’s global teams. Streamlined dozens of templates across internal and marketing needs into one cohesive structure while making production faster and more consistent.
Standardizing Communication Across Global Markets
Global Email Design System
SAP
Led the redesign of Akamai’s internal design system while reducing component bloat, aligning UX with AEM workflows, and rebuilding a scalable structure ready for future deployment.
Design Ops for Developer Velocity and Brand Cohesion
Enterprise Design System Reboot
Akamai
Past Clients
Watch My Motion Reel
Creative direction meets motion, brand, and systems thinking.
Disclaimer: Features Music. Sound is optional.
